When social media influencers post sponsored content, it should be recognizable as such. However, there is no European Union-wide legislation governing sponsorship transparency, and monitoring practices differ significantly across member states. In Romania, where we conducted our study, such regulations are only just emerging, and there are weak monitoring policies regarding advertising disclosure on SMI branded posts. In this study, we examined how two different types of advertising disclosure commonly used on Instagram are likely to affect consumers’ behavioral outcomes, such (...) as purchase intention and intention toward the SMI, mediated by the activation of conceptual persuasion knowledge, via negative affect and the trustworthiness of the SMI. We conducted a three-level between-subjects online experiment, manipulating the absence versus the presence of advertising, which came in one of two types, brand-unspecific and brand-specific. Considering the mediation path via the trustworthiness of the SMI, findings suggest that the paid partnership disclosure had positive outcomes for purchase intention and intention toward the SMI. (shrink)

Review of Mădălina Moraru, Mit și publicitate (Myth and advertising) (Bucharest: Nemira, 2009).

In the context in which the majority of Romanians are orthodox and the level of trust in Church is very high, this paper aims to analyze the level of political interference into religious life. The article focuses on particular aspects of political communication, namely the use of religious symbols and religious events in electoral campaigns. The main hypothesis of the research refers to the supposition that during the electoral years, the visibility of politicians presented by newspapers as attending religious events (...) is higher than in the rest of the time. Moreover, the paper aims to analyze if there is an overlapping between the years in which politicians are presented to attend more religious services and the years in which people have higher trust in Church. (shrink)

In the last decades, scientific developments are largely discussed and debated mainly at the media level. Based on the agenda setting model, the importance of a certain theme is given by the frequency of its appearances in mass-media. Within this context, this paper focuses on the issue of stem cells and its media coverage in Romania. Using content analysis of the most read national newspapers, the research aims to emphasize two relevant aspects: the stem cells issue is only partly visible (...) in the written media and the debate between ethics and science is rather non-existent. (shrink)